About Us

Racheal – Co-founder

With over six years of professional writing experience, my journey with words began long before my career. I’ve collaborated with clients across a spectrum of industries, including fintech, healthcare, legal, cybersecurity, home improvement, and pet care. From delving into blockchain to explaining why your dog needs regular grooming, every project has been an opportunity to learn and grow.

My approach to writing is rooted in connection. I craft content—whether it’s web copy, blog posts, or email campaigns—that speaks directly to readers, making them feel informed, inspired, or genuinely engaged. For me, the challenge and joy lie in finding the perfect words to capture attention and leave a lasting impression.

Samuel – Co-founder

Since 2018, Samuel has crafted engaging content for over 150 clients, including individuals and brands across diverse industries. His writing style is approachable and conversational, designed to make readers feel like they’re part of a dialogue rather than being lectured. This unique approach combines an upbeat, friendly tone with a structured and disciplined framework, ensuring every piece is professional yet relatable.

Samuel’s expertise spans a wide range of industries, from HR, engineering, and SaaS to fitness, technology, and real estate. He has also written for niches like cybersecurity, dentistry, camping, gambling, and more. Whether the subject is home improvement, travel, finance, or even grooming, Samuel’s adaptable tone and skillful storytelling make him a versatile writer who consistently delivers impactful content.